Privacy Policy
Last Updated: November 3, 2025 Rose’s Equipment & Supply (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, rosesequipment.com, or interact with us through other digital channels. By using our website, you agree to the terms of this Privacy Policy.1. Information We Collect
Personal Information
When you interact with our site—such as by subscribing to our newsletter, submitting a contact form, or placing an order—we may collect personal information, including but not limited to:- Name
- Email address
- Phone number
- Company name
- Address
- Any other information you voluntarily provide
Usage Data & Cookies
We may also collect information automatically through cookies and similar technologies. This can include your IP address, browser type, device information, and how you interact with our site. This helps us improve the user experience.2. How We Use Your Information
We use the information we collect for purposes including:- Providing and improving our products and services
- Responding to your inquiries or requests
- Sending marketing communications such as newsletters, product updates, special offers, and event invitations (only if you have opted in)
- Personalizing content and user experience
- Processing transactions or service requests
- Analyzing website traffic and user behavior
3. Legal Basis for Processing (GDPR)
Under the GDPR, we process personal data on the following legal bases:- Consent (e.g., when you subscribe to our newsletter or marketing communications)
- Legitimate interests (e.g., analyzing site usage and improving our services)
- Contractual necessity (e.g., processing transactions or service requests)
- Legal obligation, when applicable
4. How We Share Your Information
We do not sell or rent your personal information. We may share your data with trusted service providers who assist us in operating our website, managing email communications, or conducting business activities, including:- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Web hosting and analytics providers
- Payment processors (for purchases or services)
5. Data Retention
We retain your personal information only for as long as needed to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time by contacting us.6. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have certain rights regarding your personal data:- Right to access
- Right to rectification
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing, including marketing
- Right to withdraw consent at any time